Recently, I had the opportunity to dive deep into a topic that y’all know I could talk about for hours … yep, you guessed it … ChatGPT. And to make it even better, I got to talk about one of my favorite tools, with one of my favorite people — Taylor Mobley, from the ‘Hustle Like a Mother’ podcast.
We both love to geek out about using tools (like ChatGPT) to simplify our businesses and free up even more of that precious time. So I was beyond excited for she and I to have a chance to chat and share a few of our favorite ChatGPT tips and time hacks with her listeners.
We went beyond just the how-tos—talking about the whys and the what-ifs we both experienced in our ChatGPT journey. Discover how ChatGPT could impact the way you approach content creation, strategy, and so much more by checking out the full podcast episode, you can listen to it on Apple Podcast or Spotify.
“ChatGPT has become like an extension of my team. I use it almost daily in my business and have seen the same transformative effects with my clients… It’s about using AI not to replace the human element, but to enhance our capacity to connect with our audience in more meaningful ways.”
Don’t have time to listen to a podcast today? No problem! Feel free to skim through the transcript below:
Unlocking The Power of ChatGPT for Business Growth with Koree Ritter
Taylor Mobley
I’m really excited to chat with you. This is something that’s really exploding in the business world, and it’s going to be something that’s not going to go away, in my opinion.
Koree Ritter
Oh, I completely agree. And I think when it first when ChatGPT first made its kind of its first entry, I think everyone, or at least I did, I thought it was going to just be this fleeting fad and trendy tech tool that pops up and promises to solve the world’s problems and then goes away as quickly as it appears. But I actually totally agree, I think it’s really it’s here to stay. And I think it’s going to be it’s going to be something that continues to evolve. But I think not one of those things that we can just assume is going to disappear. And we won’t ever have to deal with it ever again.
Taylor Mobley
Yes, and I think it can be great. I think there’s so many ways that can be really great. I think there are some pitfalls that maybe we can avoid when we’re starting to use it. But I think it’s a tool. And just like you know, anything tools can be useful when used appropriately. So, before we jump into all of that, though, I would love for you to tell us who you are. And kind of how you got started how you became this, you know, ChatGPT expert, and give us a little bit of the inside scoop.
Koree Ritter
Sure, sure, so I own my own business. It’s Koree Ritter Consulting, so super creative name, but I love it. I’m a strategic marketing consultant, so I specialize in working with other entrepreneurs and small business owners and I walk alongside them to help them really make sure that they’re working from a place of really clear strategy. Then ultimately taking the ideas that they have for their business, this vision they have and the impact that they know that they want to make and I work with them to make it feel actionable without all of the overwhelm. So defining those details, building out the plan to launch the things or to serve their audience, and I get to live in the detail and bridge that gap of strategy and detail so they don’t have to so they can lead their business and focus on what they do best.
Taylor Mobley
I love that. I think that’s amazing. Have you started utilizing ChatGPT for yourself?
Koree Ritter 03:44
Yes, I have. So like I said when it first came out, and I always I’m kind of inherently a skeptic when there’s any new technology just because I’ve never really been an early adopter. There was something about this that was just a little, a little intriguing. Probably because I was hearing so much about it that I wanted to dig in not only for myself to get to know it a little bit more but to also be able to help guide my clients as well to know how or if they could be using it in their own business because a lot of them don’t have big marketing teams where they have copywriters and strategic planners on staff. So, it was really intriguing, but I did not have a great experience with ChatGPT when I first started using it. It felt really clunky. It felt really robotic and overwhelming. And so I was throwing in the towel and telling my clients just hire copywriters and I am still a huge advocate of copywriters. I don’t think ChatGPT is ever going to replace a really useful human copywriter. I just kind of paused with it and tried to approach it in a different way. A way much like I would encourage the client if they were working with a human freelance copywriter to say, “hey, they need to know about _______ you before they can write for you. They need to know who you are and what you’re all about before they can really serve you in the best way possible.” So I started approaching ChatGPT that way, and it completely shifted and it is now how I talk about ChatGPT, as like an extension of my team. I use it almost daily in my business and have to do the same thing. So yeah, it was it was a journey. And what I learned a lot along the way, but I use it all the time.
Taylor Mobley
Amazing. So let’s just start in the beginning here. So what how do we begin with ChatGPT? And are you using free version or paid version? What do you recommend in your clients to use? Where do we get started? Because there’s a lot of conflicting information.
Koree Ritter
Yeah, there is. I always say just to start with the free version. So that’s how I started and the free version is good. I have since I’ve upgraded to the paid version now. And I do use ChatGPT so regularly that I really do think it makes a big difference for me. But I don’t think that you need to upgrade to the paid version unless, it’s going to be something where it really does become an integral part of how you plan for your business, how you analyze things in your business, how you write for your business because the biggest change that I feel like I have noticed, specifically in my own business, or even with my clients is the free version, as strange as this is gonna sound — the free version doesn’t pick up on the subtleties of your language and almost like it doesn’t have emotional intelligence. So it’s never going to be able to fully think and believe and write and act like a human like you would. But it really can get a lot closer to like the nuance of your language and the style and the passion behind what you do that ultimately needs to come out in your marketing content, the paid version gets a lot closer than the free version does. But as long as you have the right expectations going into it, the free version can be a good supplemental tool, as long as and I say this, even with the paid version, too, as long as you go into it knowing that it will get you… let’s say the goal would be to get you 70 to 80% of the way there, you as a person and as a leader of the business are going to need to go in and put that finishing touch on it regardless.
Taylor Mobley
Absolutely. That makes perfect sense. How do you get started? And I know you’re saying we’re teaching it the language, we’re training this. What does that mean, though?
Koree Ritter
Okay, sure. So if you think about it this way, let’s assume if you start at the very beginning, and you just sign up for an account with ChatGPT, and it’s brand new, I always tell my clients or anyone that I’m training on ChatGPT to think of it like you just met a new person. So from a mindset perspective, if you think about the way that you interact with ChatGPT in the same way that you would talk to another person…. So think about it this way, if you just hired a new team member, or you brought on a new freelancer to help support you — and we’ll talk about just content creation in this perspective — so if you hired a new copywriter on your team, and they didn’t know anything about you, they didn’t know anything about your business, you wouldn’t just sit down and say go write me an email and expect it to sound like you, or expect it to be rooted in the factual reality of your business and your brand and your offerings. So if you think about ChatGPT and that same way, you have to do a similar thing with ChatGPT. So one of the wonderful parts of ChatGPT is that it will continue learning and refining as you work with it, but you have to teach it first. If you spend the time, and even if you’re using ChatGPT right now you can still go through this teaching process, you could kind of treat it as a little bit of a reset. But if you start by teaching it the foundational aspects of your business and your brand, who you are, what you do, why you do it, the people that you serve, basically just brain dump everything that you know and believe to be true about you and your brand, you teach ChatGPT. You kind of, I do it through like a stepwise system just so I can make sure that it’s really picking up on the things that I’m teaching it and you lay that groundwork first, then it has the foundational understanding about you and who you are. So then when you go ask it to write something or you ask it to analyze something, it knows who you are first, so you kind of have to just set the groundwork there through teaching it and I usually recommend at minimum teach it as if someone asked you “Hey, what do you do and your business?” Answer that question. Teach it what your business is, and then teach it your mission. “So why you do what you do?” That will help chat GBT fill in the emotional undertone of your content that’s really going to connect with your audience. So, teach it what you do, teach it why you do it, and then at minimum, teach it about your audience. You can even use ChatGPT to learn about your audience, but at minimum, just brain dump everything you know, about the people that you know, who you want to attract, and start at the base and most basic level. Start with those things.
Taylor Mobley
So this might be a silly question, but you know, when you’re looking at ChatGPT, you have the option of like creating new chats like within the system. Are you saying we’re teaching it in one chat? Then we continue to go back to that one chat? If we start a new one? Does it start over?
Koree Ritter
So that’s actually a really smart question and it is one of the biggest things that I’ve noticed when I’m helping either my clients or I’m teaching new people how to use ChatGPT or someone comes to me, and they’re ready to throw in the towel like I was, and they’re so frustrated. Oftentimes what I hear is, “It just sounds like a formula. It sounds so recorded. It doesn’t sound anything like me.” The majority of the time, when I get in there, and I look at their ChatGPT account, I see that they’re switching between chat threads. Once you go through the process of teaching ChatGPT about you, your business, your brand, your mission, all of that good stuff, everything that you do moving forward is in that same thread. If you switch between chats, and you can, like I have multiple chats open in my ChatGPT, but if you switch between a chat thread, assume, again, think of it like a person — assume you’re talking to a completely different person — it cannot carry that learning from one chat to the next. So, a caveat for this would be… I have noticed in my experience that after you use a chat thread for a while, it can get a little bit bogged down, it starts running pretty slowly. So what I have done is you teach it, you use that same chat thread, if it starts getting bogged down, you just go through the same process, and read, teach it again. So always start by teaching it and you can even copy and paste what you taught it the first time into a Google Doc. Go through that same process again, and then just continue using that new thread. That’s kind of been one of the tricks that I’ve learned along the way.
Taylor Mobley
Okay, that makes sense. That was something that I was curious if it carried over
Koree Ritter
I’m sure at some point it will evolve and be able to go back and forth between threads, but for now, that it tends to be a big game changer once you teach it, and then you just keep using it. Because as you use it in that same chat thread it continues to learn so it’ll get better as it goes.
Taylor Mobley
Okay, that’s really neat. So we talked a little bit about helping it speak our brand language. Why is that so important?
Koree Ritter
Another really good question! So I’m going to kind of break this down to a twofold answer on that. One is, in order for your content to really resonate with your audience, it needs to connect on an emotional level. As consumers, regardless of what type of business you have, as consumers, oftentimes, when we know that we have a need and we’re looking for a solution, we’re thinking logically and rationally, so the rational part of our decision making processes is at the very beginning. So we’ve identified a need and we’re looking for something that fills that need when it comes to the purchasing process that’s made emotionally. So it’s something solving this need that we have, “does it make rational sense?”, but then when we go to actually invest in it, “is it coming from someone who really knows me, who I feel like can actually really solve this problem in a way that is at least as good if not better than what I’m anticipating?” That’s all made from an emotional place, so when your content from a marketing perspective can not only communicate what you do and how you do it, but also connect with your audience on an emotional level so they feel seen, heard, and understood, that’s when in a really dense marketplace, you stand out. You become the person who really understands your audience better than anybody else does so they purchase from you instead of someone else. When you can infuse that level of understanding and emotion into your content, that’s when you’re really getting going to connect with your audience. So that’s on one side.
On the other side, from a brand perspective, you as a business owner, as an entrepreneur or a solopreneur. You bring something to the table that is uniquely you, whether you’re a service provider or brick and mortar, whatever that is. Being able to infuse that into your brand is a really important part of creating a really strong brand presence. Not only when you can infuse your mission and your vision into your content is it a great representation of your brand and its entirety, but then that translates to being able to connect with your audience. When the two things work together and you have a tool that can help you do that, it’s, it really can be a game changer.
Taylor Mobley
Absolutely. I love that this is a tool that can really help solopreneurs specifically, people just starting out who maybe don’t have the funds yet to have a full team. It makes kind of being able to write well and reach the audience a little more accessible for those people, which is can really, really become a game changer.
Koree Ritter
Yeah, I completely agree and I’ve seen it. I’ve seen it used in a huge variety of ways from really small, small businesses solopreneurs to even corporations. But I think, and what I’ve experienced most is when you think of ChatGPT as a supplemental tool and you think of it as very black and white, like “ChatGPT is here and it’s going to promise that we never need copywriters ever and nobody ever has to write anything.” It really isn’t that. I think it’s if you kind of if you think of it as a supplemental tool to help you just boost efficiency, and keep that momentum going. I know for me, I especially enjoy writing, but it’s really been a complete game changer for me to have a tool that I can give some direction, I can share the goal behind whatever I’m writing, and it can get that first draft written for me. Then I can come in and polish and refine it. So I’m still putting my personal touch on everything that I create, which is really important to me and to my brand and to be able to connect with my own audience, but to have a tool that can help speed up that first part of the writing where I can then focus more on the finesse and I can have something to start from has been… I just noticed a real shift in my efficiency and even the excitement that I have around writing because I’m not just like sitting and staring at a blank page from scratch. Having it as a really good starting tool, I think, can be a huge asset, especially for people like solopreneurs who don’t have a staff of copywriters that’s just at their disposal. What’s
Taylor Mobley
What’s really neat is, you know, the audience of this podcast is very largely mothers in business, and what I think is really cool is we have a lot of naptime hustlers, you know, so listen to this podcast. Me included, I have three kids under four, like we are busy, okay. And most of my day, during nap times, you know, that could be anywhere from 30 minutes to like three hours, you just don’t know what it’s gonna be. What’s great is I feel like I have been able to kind of streamline some of my writing processes, like you say, usually use it as a springboard to be like, “Okay, I need to get this email funnel written today, I need to do you know ________”, or I just need to generate ideas for certain content creation campaigns and things like that, it’s great to be able to put it in, put all of those things that we’ve talked about and get, you know, a list of ideas to be like, Okay, this would be great. I’m gonna use this as a launchpad and I’m going to use this as a launchpad without having to spend one of my naptime sessions doing that brainstorming. It saves me like a whole day of work sometimes, where it would be like a brainstorming day where I can now be like, “Okay, do my brainstorming for me.” And then I’m going to take that and infuse my brand, and myself into these things and take what’s relevant and good and ditch the rest.
Koree Ritter
Yep, same here. And I think that that’s probably been the biggest catalyst for me in terms of ChatGPT. And honestly, it’s why I’m so enthusiastic about it. I never expected to geek out about it like this, but I really feel it is one of those things that is such an untapped resource for a lot of business owners, especially people like who you’re talking about, moms who are just hustling during every spare hour of the day that we have and who maybe don’t have like a huge team to be able to delegate to it. Really, I think it it just has a lot of potential to help business owners create the business that they know they can do, but there are never enough hours in the day to do it. Literally.
Taylor Mobley
Yes. It might be the difference between like getting something done during naptime and then having your evenings with your family. I know that’s sometimes been the case where like I’m like, okay… if I can speed this up by an hour, then I get to, you know, not have to do this after my kids go to bed and my husband and I can watch something. It’s just those little things that I am trying to help people understand like, these are the time saving hacks that we can begin utilizing as we’re business building.
Koree Ritter
Yeah, I completely agree. And even multitasking, too, what I have found is that even if I could reverse order, and I write something, or I have something largely drafted, I can pop it into ChatGPT and say, “Can you review this? Let me know what I’m missing.” “Let me know what might be confusing for my audience.” “Look at the sales page and tell me where I need to strengthen it or where I need to simplify it.” And I can pop that in there and I can shift focus for a little while – work on something else or check an email, then I can go back and take a look at what it spit out and figure out how I want to refine it, so I feel like even in that sense, it’s been just another gut check that I can have. Sort of, I guess like a second pair of eyes.
Taylor Mobley
Yeah, I love that! I love that! Because sometimes we are too in it. I say this all the time, I can often be so much better at revision and helping my clients than myself and I’m like, “Man, I should be better at this because this is what I do for my people.” This is like my expertise but sometimes I’m just too in it. And sometimes the things that I’m like, “Well, this is a no brainer.” For me, I forget that it’s not a no brainer for everybody else and I will leave it out or I won’t explain enough and it’s great to have another set of eyes that says, let’s do a little bit more on this. Let’s talk about it a little bit more.
Koree Ritter
Yep, I agree. I think any tool that we can use to help not only just help us keep the momentum going in our business, but help us refine what we’re doing in a way that resonates even better with the people that we know we want to serve. I think it’s really powerful.
Taylor Mobley
Absolutely. And I think one of the exercises I’ve been really working on is refining audience and pain points and language for audience, especially when I’m working on publishing new courses this year. So really getting super hyper specific on that and having somebody spit out the questions that I need to hear has been like a game changer as I’m tweaking these courses.
Koree Ritter
Yep. Yeah, I’ve used it a lot. I’m a huge advocate for really knowing your audience below the surface level. I guess most business owners have a solid understanding of the people they work for, but like you said, really getting down to what’s below the surface, what are their deepest desires? What are their fears, pain points are they struggling with? So I use ChatGPT all the time, I have a running Google document where I say everything that I know about my audience and then I would say at least like every couple of weeks, I’ll go back into ChatGPT, and I’ll say, “Hey, let’s revisit my audience real quick. Can you let me know what are the top five things that my audience is struggling with right now?” And then I’ll say, “Okay, now, how do they express that in their own language? How would they express these pain points? What are the some of the specific words that they would use to communicate how they’re feeling? What is something they’re really scared of, at this moment, are really struggling? What if they’re really held back? Like, what are the objections that they might have?” And how would they communicate this because I think like we were kind of even talking about earlier, we look at things through our own lens. I think just having that filter, and that objective, like third party to say, “This is what your audience needs and this is how they’re talking about it, so you can really meet them where they are, not only from a mindset perspective, but then from a language perspective too so whatever you’re putting out there isn’t just informative, but it’s really connecting.
Taylor Mobley
What’s cool about that is that has doing exercises like that has really helped me with my creation of my content that I’m putting out there like, “Okay, these are their struggles. This is how they’re talking about it. I can fill that gap.” So now that I know that, like I usually will poll out to them to how do you feel about this struggle? And get you know it back in their words, and then I’m like, “Okay, that was right. That’s something I can talk about. It’s something I can create content for. It’s something I can fix.” And it just really speeds up the process of getting that information back.
Koree Ritter
Yeah, yeah, you’re absolutely right. I think another thing with ChatGPT that I found kind of related to the audience but is using it to analyze your testimonials. So being able to put testimonials in because those are the people, especially if you have solid clients or customers being able to gather some feedback from them, then have ChatGPT have an analyze it and then use that as a platform to dig a little bit deeper into your audience as well. More even like you were saying, if you ask if you do polls or surveys, getting feedback from that, putting it into ChatGPT to analyze and then taking those nuggets and building out an even deeper profile for your audience. I think it can be that central point that connects a lot of other things without us as moms and business owners and doers of all the things having to be the person to do all of it.
Taylor Mobley
To do all of the things. Because we don’t have to wear all the hats all the time.
Koree Ritter
No, not all the time!
Taylor Mobley
Yeah, you know, it’s but it’s good, we can kind of take that hat off for a minute, and let ChatGPT do some of that, you know, lower level work for us so that we can go in and do the higher level without expending the energy on the lower level? I think that’s what is makes such a huge difference to where we are only using our brainpower on where our zone of genius is, versus, you know, the other work that you would hire out if you had, you know, immediate funds at that moment.
Koree Ritter
Yeah, absolutely agree.
Taylor Mobley
I love that. I think I’ve found a lot of success with, you know, tweaking landing pages and email funnels and those kinds of things to which is not necessarily one of my biggest strong points, so that is super helpful to have somebody just like, have it, go through it and tweak that a little bit.
Koree Ritter
Yeah, or even like just to get… I know you talked about ideation like to get a brainstorm list going or even when you’re reviewing something to just say, like, what areas of this email funnel or what areas of this landing page should I focus on? Or what is one thing that is standing out to you about this landing page that might need a little more attention, just to get the wheels spinning a little bit. And then for me, I found that once I get a little bit of those thought starters, I can take it and run with it. It’s like speeding that whole process up where I think and that’s why I really often encourage people just to think of Chat GPT as a supplemental tool. It is not going to do everything for you, nor should it.
Taylor Mobley
It can’t. It will not replace you and your business. If it had, we’d all be in trouble. It just isn’t going to because people hire you. No matter what business you’re a part of. The reason that you will win a client or customer over somebody else is connecting on a personal level, I fully believe that this isn’t going to replace that part of it. But like you said, enabling multitasking, getting some of these brainstorm lists, going having a second set of eyes on something to edit and tweak and go deeper, or just having those questions, you know, ask that you would maybe riff if you have like a business partner, or somebody in that role, you kind of have outsource it there.
Koree Ritter
Yes. Yep. I completely agree. I think when people will shift and stop expecting perfection out of ChatGPT or stop expecting it, or assuming that it’s going to do all of it and just use it as an extra set of eyes, an extra set of hands, like you were saying, a brain dump kind of facilitator, then I think, from a mindset perspective, that’s where it becomes a much more usable and much less overwhelming tool to tap into.
Taylor Mobley
I think your point earlier about training it in the one chat is really going to be what changes the game for a lot of people. Because if it doesn’t know what you’re talking about, and you’re starting over every time, obviously, it’s not going to spit out something that’s super good or usable, or doesn’t sound like AI. That’s where people get frustrated. They’re like, well, this is this doesn’t sound like me, it sounds like something I would post but I also think it’s not supposed to be the final product, right? So even when you’ve trained it, it’s still not supposed to be the final product, right? We need to take that and continue to infuse ourselves in it, but again, if it’s untrained to begin with, the frustration will be there because not only is that untrained, but then you’re also expecting something that just can’t happen. That would be like going up to a stranger on the street and being like please tell me about my audience. I cannot… it’s not going to happen. It’s going to sound ridiculous! The same thing will kind of apply here. They need to be an associate, not a strange.
Koree Ritter
Yeah, I always say the goal is to train ChatGPT, both in the upfront — teaching it about who you are and what you do and what your business stands for — but also giving really good feedback along the way, because it’ll learn from that, too. The goal would be to work with ChatGPT enough where it can get you 70-80% of the way there. It can get really close so you have a solid place to start, and then you just spend your time on that remaining maybe 20-30%. Instead of it spitting out something that is maybe 20-30% correct and you then having to fill in the 70%. We’re just trying to get it as close as we can, without expecting it to have like, the emotional intelligence of a human 100%.
Taylor Mobley
You’re absolutely correct. And I think I’ve gone as far to as to tell it to be less cringy and say, don’t use those emojis. Talk like you’re speaking to your best friend, not whatever is happening on the screen and it will pay attention to that! I think I’ve truly use “Please be less cringy with what you’re telling me.” It will try to listen, it does its best.
Koree Ritter
I mean, it will and there are times where it like it will apologize to me. It’s really odd when you’re using it. But yeah, I had I looked at mine recently and I was like, “just out of curiosity, what are the things that I say most often to you? What are my most commonly used phrases and feedback and prompts?” And one of them was like, “This sounds too fluffy. It’s too fluffy. I need it to sound more like me.” I’ve noticed there are times where it is wildly off and I don’t know what happens, but I’ll say, “I need you to stop. Please take a minute to reflect back on my brand voice and try that again. It sounds nothing like me.” And again, as strange as it sounds, it seems you’re talking to your toddler and you’re saying, “Timeout — I need to take a minute real quick and then we’re going to try this again.” For whatever reason, it seems to pretty much hit the nail on the head after I tell it to pause for a little bit. So I don’t ever hesitate to say that sounds nothing like me, take a moment to reflect on everything you know about me try that again –having it all in one chat thread.
Taylor Mobley
Yes, that makes perfect sense. And it does feel silly, guys, when you’re learning, it really does because you’re talking to yourself and this computer. But if you can set that part aside, feeling kind of goofy yelling at a computer. If you can set that part aside, this can be a game changer in your business. It is a great supplemental tool. And it’s a great system to have in your back pocket when you’re needing to do these things and needing help kind of advancing the copywriting and idea generation part of your business.
Koree Ritter
Yeah true. One of the things I’ve told my clients often is because I think that mindset shift like what you were just saying, if you get over the weirdness of literally typing into a computer in the same way that you would talk to someone, I’ve said to my clients name your ChatGPT. Come up with like name to call it because as wild and crazy as that sounds, it will help you think of this and talk to it like you’re talking to another person. Say thank you, give it some constructive feedback, give it — again wild as– it is a little bit of affirmation. Tell it good job!
Taylor Mobley
But it will take that feedback, if you give it feedback, and it will take it and store it. Which guys this is weird. We live in the future. Okay, we live in the smart house from the OG Disney Channel original movies. Listen, okay, it is it’s weird! It really is. But it’s hopefully not going to come out of my walls. I don’t know about that, but I do know that it takes the feedback. It does take the things that you like and dislike and it will be helpful in that way.
Koree Ritter
Yeah., like things you always say are things you never say. I think one of the telltale things when ChatGPT writes an email is it usually starts out with “I hope this finds you well”, and I have always said “Please don’t ever say that. I don’t ever start my emails with that.” And it will take that it will learn it and then it will use my unique copy style moving forward so you can tell it things you love to say, things you never say and it really will learn it’s crazy.
Taylor Mobley
It’s awesome. One of the things that I also do is, I will take the different accounts or people or websites that I speak similarly to, or have similar content to and be like, keep this style, copy, or language or brand voice, any of that, like, keep that style in mind, these are some of the people that my account and content is similar to this and that I found can be a really good launchpad to the teaching part to be like, “Okay, we’re going to start with I have a similar brand voice to this person, I have similar coffee style to this person. So before we even start, keep that in mind.” And it helps me not start from like a robot scratch, yet it gives them just a little bit of something to grab on to. After I’ve given them my information and be like, okay, we’re gonna start there. And then we’ll infuse the rest of my branding, what makes me unique and there, but it’s a good launchpad because we all have accounts that maybe we’re like, “Man, I really like this part of theirs…” or I’ll be super specific. “I like their website, copy. I like this email funnel from this person. Like, these are some of the things that I think they do this part really well, I would like to also do this really well in my own style.”
Koree Ritter
Yeah, I think that’s a great idea! I think we as just humans, we do that, too. We see inspiration from places, and we infuse that into what we’re doing and it’s how you refine things. So being able to share that with an AI tool like ChatGPT, I think is really, really smart. I think for some solopreneurs, and I see this oftentimes the service providers who might be newer in the business, it’s really hard to articulate some of these things about your style and your tone because you’re still it’s still evolving a little bit. Being able to give examples, I think, takes some of that weight off of needing to have it all figured out before you use ChatGPT.
Taylor Mobley
We don’t need to reinvent the wheel. Yeah! Another one could be “I have a similar audience to XYZ.” I’ve used that one. A lot of times where I’m like “This is speaking to also women like this person is speaking to, so start there with it when you’re thinking about my audience, this is where I’m starting from to.” We do these activities ourselves when we’re starting our business, so just giving it to ChatGPT so that they have that is isn’t anything different than we would do ourselves, it’s just streamlining that process for us.
Koree Ritter
Yes, and it’s thinking about ChatGPT and that way to think about it as if you had a brainstorming partner or a writing partner, someone sitting right next to you in your office or in your working space. What would you share with that person’s think of it that way and just share it with a digital tool instead?
Taylor Mobley
Yes, I love that, you know, do things like “Okay, these are the people I really like, do you have other inspiration that I can take a look at?” That’s sometimes helpful to get out of our own heads, too and be like, this is a different way to approach this. That was a good idea! I really liked that part of it. I feel I often really find it’s my brainstorming and ideation generation that I use the most in ChatGPT. It’s just a really helpful tool in that way.
Koree Ritter
I agree. I agree.
Taylor Mobley
All right, we’re kind of going to be wrapping up here, so is there anything else you want to leave us with? Tips and tricks? Ideas that that you feel like, we can take some action steps away from this?
Koree Ritter
Sure, I would say my biggest tip would be to spend some time and gather the important details about your brand or your business. It doesn’t have to be fully fleshed out, but some simple information about who you are, what you do, why you do it, and who you do it for, and certainly if, I think of it this way, if when you are attracting your audience, what makes you and your business uniquely qualified to serve that audience because that’s going to be what ChatGPT can use to help kind of bring everything it creates for you and a perspective to help you stand out in a really cluttered marketplace. There are a lot of things demanding our audience’s attention right now more so than ever, so creating content or brainstorming ideas or creating new resources that really not only connect with your audience, but helps you stand out is really important. Being able to just know that information and then teach it to ChatGPT and keep everything in the same chat thread like we’ve talked about and share constructive feedback along the way. What I have found that has been really helpful is sharing some feedback along the way. I’ll say, “No, I don’t really like in this paragraph, I like the thought you have here. But I don’t like how you’ve expressed it, it sounds a little too stiff and impersonal. I need this to feel relatable.” Once I go and pull it into a Google Doc, I finesse it, and I’ll go back to ChatGPT and I’ll say, “Hey, I just want to let you know where I ended up on this piece, just so you have it as reference moving forward.” And I’ll paste the final copy piece into ChatGPT just so it sees how I edited it then it can use that moving forward to see some of the subtleties and kind of finessing that I did on it. And I’ll often say, “Please use this as a reference point for my voice and my language style moving forward.” So little things like that, where you are constantly—just like I would with a copywriter –I would say “Hey, here’s what I ended up. Like, let’s keep this in mind moving forward.” Using it in that way, I think just helps it to continue learning and just always work on the mindset of talking to it like you would another person. Don’t expect it to read between the lines. Don’t expect it to intuit what you’re saying. You have to be like literally think of it as if you’re talking to a very literal toddler where you if you say something, it interprets it exactly how you say it and it doesn’t have that the emotional currency to be able to figure out the in between… the gray area. It’s very black and white.
Taylor Mobley
Yes, I love it. I love this! This has been such a good conversation. I think there are so many pieces that you guys are going to be able to take away and be able to use immediately and like we mentioned earlier, start with the free version. Play around with it. If you are finding that it is helpful, then upgrade but play with the free version first and kind of get your hands wet and mess around with it and get a feel for what it can do for you then go from there.
Alright, Koree, where can we find you on the internet?
Koree Ritter
You can check out my website it is just koreeritter.com. I have a resources page on the website that has a few more tips and tricks on all things ChatGPT, there are a couple freebies there that you can use and some extra ChatGPT tips on my blog.
Taylor Mobley
Awesome! I will link those places in the show notes. Guys, if you are wanting to hop over there, I’ll make sure you can grab those wherever you’re listening and if you haven’t subscribed and rated the podcast please do that before you leave and I’ll catch everybody next episode!