Your brand position is a critical element of your brand strategy. It’s the stake in the ground — the thing you want your business and your brand to be known for. Do you know which type of brand position you have?
Two-Minute Tips
Two-Minute Tip: What is a Positioning Statement?
A positioning statement is a written summation of your brand position in a way that’s memorable, meaningful, and simplified. It’s the foundation for everything you do. Learn more in this two-minute tip video.
Two-Minute Tip: 2 Things To Do After Your Project Is Finished
Here are my top two things to do after your project wraps up to reflect on what you learned and incorporate it into future projects.
Two-Minute Tip: 3 Things You’re Missing In Your Project Schedules
In today’s Two-Minute Tip, we’re talking about 3 things that might be missing from your project schedules, or 3 things you can include in your schedules to make sure you set your projects and your schedules up for success from the start.
Two-Minute Tip: What Is Brand Strategy?
I’m a firm believer that when brand strategy and marketing are integrated and aligned, it unlocks a business’ greatest potential. So today we’re answering the question: what is brand strategy?